One of the most common questions we receive is...

“How do I know if the material I’m sharing should be reviewed for advertising compliance?”

According to the National Association of Insurance Commissioners (NAIC), the simple answer is, if the material in question is “designed to create public interest in life insurance or annuities or an insurer…,” then it’s likely considered an advertisement. Many people believe that if the material is not being used as a brochure, a billboard, or even in a publication, then it’s not considered an advertisement. This, however, is not the case. Anything that is printed or published that encourages the public to purchase a policy is subject to the rules of advertising. This includes an email blast to your mailing list, a podcast, and even a blog post on your website. It is important that these materials receive the same advertising compliance review that your more traditional pieces would receive.

Stay tuned for more quick tips on advertising review compliance plus information about access to our FREE, live “Lunch and Learn” info sessions coming this fall.