Would you consider this image to be overly promissory or extreme wording in advertising?

It is important to make sure that what you are claiming in an advertisement is true. While it may seem that using terms such as “the best,” “the top,” “always,” or “guaranteed” can help make your insurance product seem more desirable, they are problematic. Extreme terms are hard to substantiate and should be avoided. It is better to use softer terms that are not as easily disproven, such as “usually,” “generally,” and “many.”